Many restaurant owners do not realize the power of SEO and social media when it comes to their business. There are some ways that you can use social media and SEO to boost your restaurant and get more customers. It is important that you know how to use SEO and social media to your advantage to get the most out of this marketing.
Have New Content
New content is a driving force of any expert in SEO, and you need to consider this. Many restaurant owners are not sure how they can create new content to alert the search engines to their websites. One of the easiest ways to post new content is to have a blog attached to your restaurant website where you share news on dishes, events and other details about your business.
Another way to get new content is through reviews and testimonials posted by customers. This is not only an excellent way to generate regular content, but it will also work as a sales tool which attracts new customers. Pictures and videos of your restaurant and the menu will also help your SEO strategy.
Check out Gary Vaynerchuk’s shooooow on Social Media trends for restaurants
Use Different Social Media Platforms
When using social media for your restaurant, you need to ensure that you use a range of platforms. Each social media network will reach a different audience, and you want to connect with everyone. Of course, how you use the social media network will vary, and you need to know about this. Search engine optimization is also very important too. That’s why it is necessary to find the best seo agency near you.
Facebook is ideal for posting events, special promotions and creating teaser adverts. Google + can be used to increase your SEO strategy and visibility. Instagram should be used to post interesting images of your business. Yelp and Foursquare are necessary because they work as review sites as well as SEO boosters.
Enable Social Sharing On Your Website
Social sharing is something that all websites need to have because it will increase your social media presence and help with SEO. To increase social sharing, you should have social media buttons on the top of each page on your website. When a visitor shares the page via social media, you are increasing your social reach, and you will organically be creating vital external links for SEO.
Have A Mobile Friendly Website
Having a mobile friendly website is important for any business, and a restaurant is no different. More and more people are looking for information and recommendations using their mobile devices, and you need to have a website that works for them. Search engines will also give preferences to websites that are mobile friendly on mobile searches. This is an important aspect of your SEO strategy and will help you with your social media presence.
Social media and SEO are two digital marketing strategies that you need to be aware of for your restaurant. Many people look to social media and the search engines for information before they go to a restaurant. This is why you need to have a real presence and ensure that potential customers can find you. Well, that’s enough marketing jumbo, come read more about tacos!